Nothing but Natural:
A mission to bring authentic African beauty to the world.

The design process involved exploring various concepts and iterations, with a focus on creating a logo that was both visually striking and meaningful. The final logo design features a stylised representation of natural curls, with flowing lines and organic items that evoke the complex texture and movement of curls. The logo was designed to be versatile and adaptable, allowing it to be used across various applications and platforms while maintaining its visual impact and recognisability.

By centering on the logo design and branching outwards, we were better able to incorporated elements that symbolised the natural curls of African hair, while also adding links to themes of nature; a foundation of deep roots leading up into strong branches and blossoming foliage. This further rooted the concept of growing and nurturing your hair into every brand asset moving forward.