So you want to hire a graphic designer to make you a design. Perhaps you want a logo made or an infographic. That’s great and all, but you’re likely thinking, “How do I make sure they get what I want right?”.
The creative process can be mysterious for many, but rest assured there exists a surprisingly simple set of steps that ensures your creative vision is always preserved. It all comes down to an iterative design cycle.
The Iterative Design Cycle involves repeating key steps in the design process until a satisfactory design concept has been created. The steps in question that are repeated are Steps 2, 3, 4 and 5. You can see them below.
We’ve broken down the process into 7 simple steps for you to follow.
- Meet and Brief
- Gather Research
- Concepts & Initial Designs
- Present Concepts
- Revise Concepts
- Final Designs
Lets dive into each step to see how it all works together.
1 – Meet & Brief
The first step in the process is the Meet and Brief. This is where you present your ideas and what you want to accomplish, either by email or by Whatsapp. You choose a design or package, and we draw up what is called a design specification.
The design specification is a useful tool that details your vision and all the elements that you want in your design request. It allow us to keep your ideas and wants in mind along the development of your design, focusing on these core factors at all times.
2 – Gather Research
Next, we begin a deep dive into the design specification and start researching what it contains. We scour the internet and search for any information that may aid us in creating your design.
Sit back and relax. The design process has officially taken off, as we cruise towards making the design you have in mind.
This begins the iterative design cycle mentioned above. This is also where we may ask you a few follow up questions to better understand your vision and creative needs.
3 – Concepts & Initial Designs
After gathering sufficient information and research, we begin designing your request.
On average we will create up to 5 different design concepts for you to choose from, while still preserving all the elements mentioned in the design specification.
4 – Present Concepts
We showcase the design concepts created in the previous step here. This gives you the opportunity to give us feedback on any elements of the design that you like, dislike or want changed.
Perhaps its positioning text here, or changing the colour of an element there. Whatever it is, each change or step brings you that much closer to receiving your final design.
Likewise if you’re happy with a design concept presented in this step, we can break out of the cycle and proceed directly to Step 6, whereby we start finalising your design.
If not, we enter back into the cycle and proceed to Step 5.
5 – Revise Concepts
In this step, we apply all the feedback given when we presented the concepts in the previous step.
We remove any blemishes and keep only the good stuff that you requested. We also add any additional elements that you may want in this step.
This may require repeating the second step (Gather Research), upon which the iterative design cycle begins once again. The cycle breaks once we reach Step 4 (Present Concepts) and you are satisfied with one of the designs presented.
6 – Final Design
We finalise the design process by polishing up and adding the finishing touches to the design concept you chose in Step 4.
The design process ends, and we begin preparing the design for delivery. You can still ask for any minor changes at this stage.
7 – Delivery
We deliver your designs via email, neatly packaged in a compressed folder. You can request for your design to come in the file type of your choice. By default we always provide designs in either .png format or .pdf format.